- Creating A Personal Brand:
An associate director and professor created a college course to teach students what systems like Twitter can do from the perspective of branding. They were required to create a personal brand then decide what type of voice and content to express to the online community. They did the same with a professional brand for an existing company. It showed how students to benefit their own lives as well as how social media can help companies brand themselves.
- Learning To Be Concise:
Writing a long paper pertaining to a specific topic can require a great deal of research and time however creating a response to this topic in 140 characters or less as that is Twitter’s limit is also something that would require great pondering. One professor requires students in his political science classes to summarize important political texts without going over the character limit. Students had a positive response saying that it forced them to condense their thoughts and look at the overall point of a particular text.
- Personifying Characters On Twitter
Popular series like Twilight gain popularity in culture through its internet presence on social media. Students from a literature class were each given a character from the series to personify using Twitter and turn out to be much more effective than just sitting in a classroom discussing the characters according to the teacher.
- Teaching Executives About Social Media
The goal of a course at a particular University in California is to give students social media tools that they can use in the business world. The class teaches students how to act and in turn react in real time using social media. One of the students said the course was “nothing more than life changing” as she knows it is a game changer in how she consumes information like many others.
- Bringing Clients To Class
For an Entrepreneurial Strategy course at DePaul University lecture notes are available on Twitter. In the class, students consult and aid entrepreneurs in an attempt to grow local business. With the notes being available to students and public it is better for students to connect and also form relationships with the business community. Clients have reached out to the instructor and may not have found the class if it were not for Twitter. A former student mentioned gave his input saying “I honestly think this class has so much more value now than if we had taken this before Twitter existed”. The class now has a voice and opportunity to gain more experience before graduation.
US News. U.S.News & World Report, n.d. Web. 08 Dec. 2014.